Steuben Crystal      
 problem  idea  execution  result
Lack of profitability, declining brand image, threat of corporate sale. Redesign product development process to increase sales and gross margin % and achieve profitability. Developed product development process focused on creative freedom and aggressive margins. New product sales increased by 25%, gross margin increased by 15%. Company achieved profitability and was not sold.
Rosenthal China      
 problem  idea  execution  result
Flat sales, lackluster product line, diminished brand image. Use archived Rosenthal patterns as jumping off point for new dinnerware designs. Personally selected patterns from German archives.  Hired U.S. architect / branding company to help develop branding program. New product sales increased by 40%. Distribution increased by 20%. Greatly enhanced brand image.
Russ Berrie Gifts      
 problem  idea  execution  result
Eroding brand image and market. Create global branding program.  Redesign product development process to jump-start creativity.   Developed standardized global branding program.  Redesigned product development process around product teams. New product sales increased by 30%. Gross margin increased by 15% and time to market decreased by 20%.
Seguso Viro Glass      
 problem  idea  execution  result
Limited U.S. brand relevance Create stemware collection combining Venetian glassblowing expertise with contemporary American style. Personally designed a stemware collection working directly with Venetian master glassblowers. Collection selected by Neiman Marcus, Gumps and other luxury retailers. Sales exceeded forecasts.
Main Street Direct      
 problem  idea  execution  result
Stagnant product development process, decreasing sales. Design aggressive product development process built around nationally recognized brands. Developed over 40 programs with leading U.S. brands. $40 million in new product sales and 7 million products successfully imported.